here we are. It's Part 2 and I'm going to be talking about Game
Registrations. I've gotten lots of great feedback on them and
I will talk about them and people's experiences with them. Are
they useful? Maybe. Game Registrations are supposed to give the
consumers the security of knowing they can get all the support
needed from a certain game or products. They were very different
just 10 years ago.
often felt more personal in the aspect that if you registered
a game, you'd get something in return like an unexpected benefit
as one person named "Marian" claims whom I'll quote:
was very different 10 years ago or so; then, when there were
fewer gamers out there and fewer computer owners, registration
sometimes brought unexpected benefits. Lucasarts called me back
in 1987 or so when they were working on the second Monkey Island
and invited me to come down to their offices and beta test the
game. They had looked on the registration cards for people who
lived near them who would find this feasible."
what has changed since then? Game Registrations feel very impersonal
these days. So much so that most of the people I have asked for
feedback from have said that they don't bother to register their
games. It often feels as though Game Registrations are used much
more for marketing purposes alone far more than for technical
support. They open the door to Tele-marketing calls as some have
gotten them, instead of a call from the game company like "Marian"
had. Here's another experience from her:
didn't use to feel that registration was just opening up the
door to telemarketers. Apart from the Lucasarts phone call mentioned
above, I can remember years ago getting a phone call from Legend
as a follow-up to my having registered, just wanting to know
what I did and didn't like about their games. It was a fun call
actually; they were not trying to sell me anything. I used to
mail in my Sierra registration card because you got a year's
worth of free issues of Sierra Interaction magazine, and I thought
that was a good incentive also. Now people don't seem to bother
because nothing seems to come of it, primarily customer service,
and isn't that what it is supposed to be for? Just as an example,
me, and a friend and another friend of mine *all* bought Ultima
9 Ascension when it first came out and we all had registered
the game. Later on, when EA announced that all registered owners
would receive a new install CD, not one of us received one!"
you see, one has to wonder what incentive game companies are giving
to make it worth registering. One important thing to think about
is that companies use registrations to gauge how successful a
certain game is. Isn't that What PC Data uses as data to calculate
game sales? It's feedback to them and what do we get in return?
A telemarketing call. Yuck! So, Adventure Game players might be
in a difficult situation here. Not registering a game because
they know there's no incentive, but at the same time they want
to help and show their support for the genre. I can't blame them
for not wanting to, but I can only wish that companies would go
back to the olden days of game registrations.
person has said that we would be very upset if we knew what those
little legal mumbo jumbo forms where you "agree" were saying.
Also, the Internet is one of the reasons for the impersonal attitude
that companies have adopted. There's a bigger market on the Internet,
and so they figure they don't have to be as nice to people anymore
since they can gather more of a crowd with their Internet Registration
Schemes. Boy, have times have changed! Also, another thing to
think about is the aspect of Beta Testing. Does being registered
for a certain company give you more of an advantage to become
a beta tester for another game from that same company? That's
what I thought at first and I don't think it's valid anymore,
especially with the new Beta Testing Contests that have started
lately. Also, there are some games and software that don't allow
you to install without registering. Now there's a bad practice
if I ever saw one. Big Brother seems to be watching.
we ever see the return of incentives for registering? Or will
we have to not register any games for companies to get the message?
Will Tech support ever change to acknowledge those who do? Maybe
all of these will or won't, but the fact is, we're frankly tired
of not getting any incentives and it sucks!
Tuned for Part III coming soon!
Next Week - Happy Gaming!